Baptism by Ire: Reverend Billy Welcomes the Shopocalypse

After 10 years of skewering conspicuous consumption, Reverend Billy (aka Bill Talen) and his Church of Stop Shopping are branching out. The Stop Shopping flock still mounts its trademark absurdist performances in chain stores and shopping malls, but the Reverend Billy ministry is acquiring new dimensions. A self-titled CD of sermons and gospel numbers was released last May–– and banned from all Wal-Mart stores. A documentary short, Preacher With an Unknown God, screened at Sundance in January. And Start Your Stop Shopping Church, a how-to book co-authored with Talen's partner and Church Director Savitri Durkee, is due out from Soft Skull later this year. Heeb spoke with the good Reverend as he was recuperating from a month-long tour across America with the Stop Shopping Choir.

One could argue that it's limiting to locate political rebellion in personal, individual lifestyle choices. Do you think there's a ceiling on what can be accomplished by urging people to change their own habits? We're often working not with individuals but with community defence groups. Some of these little groups defending themselves against Starbucks or Wal-Mart or some supermall, they get isolated. They get really tired. It's good to go and sing for them and parade up and down their streets a little bit.

How did you come to take on the persona of a Christian cleric? Being a theater person, I was going around Times Square asking myself, 'Where's the theater here? Where's the voice coming into public space, arguing on behalf of an idea in a dramatic way?' So I came up with the idea of the street preacher. Now I've read the writing of other people about Reverend Billy, who have pointed out the history of appropriating the enemy's iconography. Transnational corporations are far more fundamentalist than Jerry Falwell. They have power like the Roman Catholic Church had during the Holy Roman Empire, when you had to purchase heaven. Now heaven is some sort of product life that a happy celebrity is demonstrating for you, with gleaming teeth and sexual success and prestige and wealth; you're supposed to go to that utopia by way of paying.... The fundamentalism of the big multinationals is based on postmodern mimicry. They mimic democracy. Starbucks successfully mimics the avant-garde bohemian rebellion.