From the editor
From gated communities on Long Island to gated communities in Boca Raton, our beloved bubbes have style down to a science. Though Heeb was created by and for young Jews, the second ever issue paid homage to an older generation of Jewish excellence—–namely, the glamorous grandmas we all know and love.
Mik Moore — President, Heeb Media
From 2002
Bubbe-licious
Mah Jongg, Aventura
Lorraine Mait (back) wears a Claude Sabbah kimono, shoes by Liz Claiborne, and earrings from the Royal Cruise ship. Erica Leib (front left) wears a sweater set from Foxes discount store.
Lorraine: “I always take the stairs. Only three flights up and down. Keeps you in shape! But I never, never touch the railings. That’s how you get sick.”
The Cricket Club, Miami
Barbara Buchwald wears a Claude Sabbah dress, sunglasses by Dolce & Gabbana
“Life is a celebration! And you have to have a sense of humor. My kids come first and foremost, and now my grandkids. I’m a bubbe trapped in this body! We’re healthfully enmeshed as a family. Be who you are, say what you want, and then see who shows up the next day.”
Broken Sound Gated Community, Boca Raton
Sandra Stone wears Claude Sabbah pantsuit, shoes by Ann Taylor.
“I have a husband, sure. But this guy is really my stallion.”
This excerpt is from an article originally published in HEEB #02, Spring 2002.
Shop this story
Visit the shop
The Rabbit Hole
- Bubbes volunteer to do what they do bestWashington Post, 2025 >
- Lessons from Bubbe for this pandemic PassoverCNN, 2021 >
- Stories from my BubbeJewish Women's Archive, 2020 >
More from The Vault
6 Degrees of Jeff Goldblum
Jeff Goldblum––what more do we need to say? He’s been a Heeb Hollywood heartthrob since the 70s. But not only is the man a certified DILF, it may surprise you to learn that he is also a prolific actor. The…
Jewish Fashion on the Sweatshop Floor
The history of Jews and the garment industry is as braided together as a loaf of challah. That history has been explored in books and walking tours galore, but Heeb reinvented it with a photoshoot of sweatshop-themed fashion. And Heeb…
Best Femmes Forever Photoshoot
When you think of Jewish movie stars from old Hollywood, who comes to mind? The Three Stooges? The Marx brothers? What about Fanny Brice, the real life “funny girl”? Or Molly Picon, star of Yiddish stage and screen, and silent…