From the editor
Mel Gibson’s The Passion of the Christ hit theaters in February 2004 and was summarily named one of the most controversial films of all time. In response, Heeb put out its own version of the Passion, which we’re proud to say also drummed up a respectable amount of controversy. Revisit the past (whether that be the year 2004 or 33 CE) with this photoshoot.
Mik Moore — President, Heeb Media

Photo by Tai Power Seeff
From 2004
Crimes of Passion
Nearly two thousand years ago, a benevolent preacher was executed in Jerusalem. The event, framed as the apotheosis of mankind’s Lord and Savior, was summarily blamed on the Jews. But this fondly held belief seemed destined to fade forever after Pope Paul VI dashed it at Vatican II. That is, until a latter-day screen idol best known for playing crazy cops and post-apocalyptic bikers labored feverishly to re-create the narrative in awe-inspiring Dolby Surround. Moved by this man’s obvious commitment to truth, we here at Heeb, as descendants of those hook-nosed villains of yore, now present our own interpretation of those harrowing and controversial final hours. So sit back, ye filthy idolators, and enjoy the show.




A deep dive into the obscure Connecticut law that ensures you never get a pickle that "splats" – a law that was supposedly put in place after a series of arrests in 1948 for pickles being sold that were "unfit for human consumption".
Shop this story
Visit the shopThe Rabbit Hole
- “Passion 'most controversial film'”BBC News, 2006 >
- “Jesus H. Christ”Slate, 2004 >
- “Did Pope Endorse Mel Gibson's 'Passion'?”ABC News, 2004 >
More from The Vault

Baptism by Ire: Reverend Billy Welcomes the Shopocalypse
Bill Talen has been performing as the anti-consumerist Reverend Billy since the 1990s, using performance art to take a stand against the excesses of capitalism. Heeb stands with Reverend Billy in the fight against rampant consumerism–– except, of course, when…

Shticky Situation
Since Heeb first launched in 2002, Jewish humor has been a pillar of the magazine’s identity. But what is Jewish humor? What defines it? An early issue of Heeb took on these questions, which remain as relevant today as they…

Inside Kinky Friedman's Campaign For Governor
'Kinky' was a reference to his Jew-fro, the messy, curly hair Friedman shared with touring partner Bob Dylan. A singer who played with a band called the Texas Jewboys, Friedman was running for governor of Texas when Heeb magazine caught…
